The Kayli Currier Interview
As the season wound down, I finally got a chance to sit down and chat with Kayli about the snowboard industry, women’s progression, and how NOT to get a date with her.
Favorite Resort to ride away from home? in New England, Jay Peak. Otherwise Heavenly in Lake Tahoe.
How did you get connected with Niche? Through malakye.com. I was living in California and I was always checking the site. I had been around the snowsports industry for a while and saw that Niche was looking for reps in several territories. So I hit them up and and they responded to me. I had only worked retail jobs before that so they gave me quite the opportunity!
How was year one with those guys? Year one was good, obviously it’s challenging for a first year company. But I feel like for a lot of companies it takes a good 5 to 6 years to get going…and Niche certainly got their name out there. They’re doing something different and it’s good.
What are you excited about for next season? I am excited about new technology. We keep finding new ways to advance our boards. New graphics, that’s always fun, and just continuing to expand.
So the obvious question is what’s it like being a female hardgoods rep in a traditionally male dominated industry?
It’s definitely interesting. I enjoy it and I feel flattered that I’ve gotten this opportunity because I feel like a lot of women that rep are only repping softgoods. So it’s kind of a way for me to try and prove myself and show that women in the industry can do what men can do.
Do you feel like you have to prove yourself more?
Yeah, and also because people will say “oh it’s probably easier for you because you can flirt with shop owners or buyers.” I’m like no I basically do what all you guys are doing too, I’m just a girl.
It’s definitely interesting, Like I’ve had some younger guys that own shops basically try to “wife me up.” That’s a term that’s been used. I had a guy say to me “I’ll carry your boards if you’re my girl. I’m like no thanks dude…WHAT? So bizarre.
Do you think that’s changing? I think so. Women like Kelly Clark are proving themselves and I think that she is changing people’s outlook and showing that she’s just as capable of doing what the men are able to do.
Favorite part of the job: I love traveling and meeting new people.
Least favorite part, aside from getting asked out by shop accounts? I guess I have to say traveling again. As much as I enjoy it, it’s one of my biggest expenses and it’s hard to make plans with people because I’m on the road a lot. Its a love/hate relationship.
FInal words/shout outs? Just hi to the whole Niche team!
Thanks to Kayli and the rest of the Niche team for supporting the Geeks this season. We’ll have reviews of several of their 2013 models dropping this summer.